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Elevating the Role of Gift Cards to Build Customer Engagement & Loyalty
Gift cards are a tried-and-true offering for brands. They can play a powerful part in marketing efforts as a unique currency with the ability to build brand awareness, increase spend, capture customer insights, and reward loyalty. However, most are not realizing the full potential of their gift card programs, which can exceed 6% of total revenue for top performers.

As marketers search for new opportunities to reward and engage customers, gift cards can be leveraged in various ways – from referral bonuses, returned merchandise credits, bonus offers, member rewards, and more.

With expertise in customer loyalty programs, gift card processing, as well as legal and strategic management, partners Clutch and Totus will discuss their approach and their gift card best practices, including a maturity model for brands to go from a basic, functional application of gift cards in marketing efforts, to a strategic revenue center.

This webinar will feature live customer examples for each of the three stages in the Gift Card Maturity Model:

1. Establish: Key operational, financial, legal, and regulatory considerations and requirements for marketers looking to launch or expand the role of gift cards in their marketing efforts.

2. Expand: Acquire and expand with creative use cases, including digital distribution, marketing platforms, online marketplaces, 3rd party retail distributors, and more to increase customer engagement.

3. Excel: Capture and integrate behavioral and transactional data from gift card data with existing marketing strategies, building customer retention, and loyalty.

Feb 22, 2023 01:00 PM in Eastern Time (US and Canada)

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Speakers

Joe Pino
VP of Strategy and Solutions @Clutch
Clutch’s Customer Data and Marketing platform delivers customer intelligence and personalized engagements that optimize the value of each customer. The Clutch platform features modular solutions for loyalty, CDP, offer management, stored value and marketing orchestration that can be used independently or as a fully integrated, holistic solution. Headquartered outside of Philadelphia, Clutch’s solutions impact 500 brands and over 65 million consumers across the globe. www.clutch.com
Eric Thiegs
SVP Strategic Partnerships @Totus
TOTUS partners with top brands to create best-in-class, multi-channel gift card solutions. Founded by established leaders in gift card issuance and program management, TOTUS is the first to offer businesses a scalable, adaptable gift card solution that includes issuance, processing, card production, inventory management, customer service, fraud prevention, distribution, account management, business development and marketing. For more information, visit https://tot.us/.