We all know that the habits of Canadians have changed over the past decade and drastically so over the last year.
In a recent survey conducted by Accenture, 70% of Canadian respondents stated that they expect to do most of their socializing either in their home, a friend’s home or virtually, and over half of Canadians who never worked from home previously now plan to work from home more often in the future.
So, how do we as marketers find businesses that no longer have a business addresses, and reach consumers that no longer walk through our doors?
By reaching everyone where they now Live AND Work AND Socialize – and by communicating to them in a way that they understand and through the channels that they prefer… easier said than done… Not really.
Join Kathy Levinski, our subject matter expert as she walks us through finding, keeping and finding even more of your ideal customers.
With Kathy we will:
• Confirm who your customers currently are and what they are doing right now
• Dive into the four steps of finding and keeping your ideal customers - Analysis, Acquisition, Remarketing and Retention
• Take a deeper dive into programmatic