Students, preservice teachers, and experienced educators work in the cultural ecosystems of digital spaces. These digital spaces are comprised of asynchronous and synchronous learning environments with visual and textual interactions. To better support students in digital spaces, preservice teachers and experienced professionals seek out resources on social media or join online communities for support. CIDDL has invited Stefanie McKoy and Krystle Merry to facilitate a discussion regarding why research in online cultures is essential for the 21st educators. Come join us as this group of experts discuss how current education research can be enhanced through the use of netnography. Netnography is a systematic, specialized qualitative research methodology that adapts methods of ethnography to study cultural experiences through digital communication, augmented and virtual reality, and reflected in the traces of social media. This insightful conversation will be facilitated by Dr. Tara Courchine and will leave you with tools and strategies for researching online communities in education. Our discussion will be followed by at least 20 minutes of questions and comments.