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TikTok (and Reels) for Tourism

Audiences love to watch video. They find it easy to consume and understand - perfect when you're a visitor economy business looking to attract more people to pay you a visit. Short-form video represents a great opportunity for tourism-based businesses to increase their visibility to a global audience.

TikToks, Reels, Shorts - they're essentially all the same thing, making this a format that you don't have to spend hours and hours on. The platforms prefer creative ideas, delivered quickly, perfect when you're also trying to run a business.

The Peak District benefits hugely from being a beautiful part of the world and businesses within it can take advantage of their surroundings to show the world why they should visit the area.

In this online workshop, you'll learn the key features of the platforms and get inspired to create content faster than you think you can.

Agenda:
Why short form video is the format getting the most views on all platforms
Core short video concepts
Getting out of your business comfort zone – why you must not be boring, and why it’s easy not to be whatever your business
Video structure planning
Trending items – using what’s popular to get more attention for your business
Adding text, music, voiceovers, lenses – get creative
How to repurpose other content into short video and use it to promote other parts of your content marketing strategy
Let’s get practical! What you can do straight after the session to get posting now.
All examples will be tourism based and, where possible, from the local area.

Outcomes
Better knowledge of what short form video can do for your business
Understanding which platforms work best for you to reach your target audience
Create a content plan for you to start creating more videos straight after the session

Feb 21, 2023 10:00 AM in London