Independent wine merchants have proved themselves to be fleet of foot in adapting their working practices and offer to meet the challenges of the pandemic. For most, it has been an opportunity to increase their customer base and tempt those shoppers who would normally make their BWS purchases from the supermarkets. However, this has meant adapting the offer to suit the budget and spending behaviour of these more price conscious consumers.
This SITT webinar will look to see how Independents are managing to adapt to this entry level offer whilst still maintaining their independent ethos of individuality and quality. And which wines and spirits are best suited for this purpose? What is the relationship between entry level in store and online and what price points work best for this new customer acquisition?
We will be joined by an expert panel of Independent operators who will look to share their experience on what has worked and what hasn’t and the tools they are putting in place now to retain those customers. This will be a live interactive session so you will have the opportunity to ask questions and offer your own experience.
Archie McDiarmid, Luvians
Jason Millar, Theatre of Wine
Matt Tipping, Jeroboams
Hannah Wilkins, Vineyards of Sherborne
Tom Jones, The Whalley Wine Shop
Register now to join this insightful SITT webinar