The European Customer Experience Organization ECXO.org presents Dr. Liraz Margalit PhD, speaking about Leveraging Behavioural Digital Design to Transform Corporate Customer Experience.
Liraz is focused on Behavioural Economics in Product Design Habit-Forming & User-Behaviour to Effectively Meet Your Customer Needs.
The two ECXO panellists will be @Joanna Carr, CX Consultant for Allegro and ECXO Ambassador and co-founder, and Ricardo Saltz Gulko, the MD of Eglobalis and the Founder and Initiator of the ECXO movement.
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Liraz will be answering your questions and those below:
• How you can apply the principles of behavioural science to improve the quality of customer interactions?
• How to use a choice architecture that alters peoples’ behaviour?
• What part do the customers' emotions play in customers experience?
• What do customers remember from their experience?
• How to design customers’ digital choices and behaviour?
Who is Liraz Margalit PhD? She is a Social Psychologist who specializes in Behavioural Design, Decision Making and Digital Customer Experience.
Liraz is focused on Behavioural Economics in Product Design Habit-Forming & User-Behaviour to Effectively Meet Your Customer Needs. Economics perspectives to analyse User behaviour and deliver actionable
insights for business stakeholders. Liraz is a lecturer at the IDC and a
worldwide keynote speaker.
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