FOR SAMA, a love letter from a young mother to her daughter, tells the story of Waad al-Kateab’s life through five years of the uprising in Aleppo, Syria as she falls in love, gets married and gives birth to Sama, all while cataclysmic conflict rises around her.
Since lockdown, distributors and impact producers have had to re-imagine access to audiences. On the commercial distribution side challenges include compensating for loss of income due to cinema closure, navigating prestigious awards entries with no cinematic release and deciding which online platforms to use. On the impact side the biggest challenges have been how to arrange synchronous viewing experiences and have meaningful conversations with audiences. Whatever, one thing is clear, how audiences interact with film has shifted and creative teams must find new ways to reach them.
The FOR SAMA team harnessed equally ambitious commercial distribution and impact strategies. All will be revealed.
Founder & CEO, Together Films
Campaign Co-Director, Action For Sama
Distribution Executive, Republic Distribution
Film Publicity Consultant
MODERATOR/CO-ORGANISER: LIANI MAASDORP
Senior Lecturer: Film and TV Studies, University of Cape Town
FACILITATOR/CO-ORGANISER: MIKI REDELINGHUYS
Filmmaker, Impact Producer, Co-Chair, DFA