Generally speaking, owners and operators in the active adult/55+ space are able to convert resident leads at a lower cost per acquisition than the rest of the seniors housing continuum -- Independent Living, Assisted Living, Memory Care and Life Plan or CCRC communities.
Some of this has to do with the fact rents and amenities provided in the active adult segment are lower than the rest of senior living, but other factors are at play. Is there an opportunity for seniors housing marketers to take notes from the active adult census playbook?
Learn more about this timely topic in a live Seniors Housing Business webinar broadcast scheduled for Wednesday, October 6, 2-3 pm EDT.
Also to be discussed:
*How to Drive Qualified Leads to Engage with Your Community
*Detailed Data On Average Response Rates to Successful Marketing Campaigns
*Consumer Behavior Data Connected to Multi-Channel Lead Generation Approach
Join us Wednesday, October 6 for this wide ranging discussion.
Webinar panelists include Jane Arthur Roslovic, Managing Partner, TrePlus Communities; Julie Podewitz, Chief Sales Officer, Vitality Living; Debbie Howard, CEO and Founder, Senior Living Smart; Kelly Blaskowsky, Chief Operating Officer, Capstone Real Estate Services; and the moderator, Valerie Whitman, VP, Health Services Division, LeadingResponse.
This webinar is sponsored by LeadingResponse, an industry leader in the marketing and client acquisition space. Seniors Housing Business is the host of the webinar.
Time: October 6, 2021 02:00 PM in Eastern Time (US and Canada)