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Banner Image with beach scene, umbrella, and partner logos for the Summer Startup Summit presented by Startup Zone
Summer Startup Summit presented by Startup Zone
Join the Startup Zone on Thursday, August 20th for our 4th annual Summer Summit!

Historically a day to celebrate entrepreneurship in Charlottetown, PEI, the first-ever digital “Summer Startup Summit” will be a day to learn from and collaborate with business professionals and entrepreneurs from across the country. Targeted at current and aspiring entrepreneurs, this event is intended to equip attendees with the tools they need to take the next steps to grow their business and to meet some like-minded folks along the way!

The Summer Startup Summit with feature speakers such as Amber Mac, Katelyn Bourgoin, Eric Windeler, Lisa Haydon, and more, discussing everything from marketing, to community engagement, to sales! It will also be bringing together community partners from across the province, and business incubators, accelerators, and innovation hubs from across the country. Bringing together this diverse group of voices and backgrounds will help us foster a community of entrepreneurship far past the walls of Startup Zone, PEI’s Business Incubator.

Our chock-a-block schedule for the day's events includes:

• 9am: Welcome and launch of “Startup Zone: PEI’s Business Incubator” video.
• 9:15am: Opening Keynote with Amber Mac!
• 10am: Panel #1: "So you Want to Start a Business?"
• 10:45am: Panel #2: "Community & Culture" hosted by Empower PEI
• 11:30am: Digital Networking Coffee Chat with Attendees
• 11:45am: Panel #3: "Getting Social!"
• 12:45pm: Founder Chat: Eric Windeler of Jack.org
• 1:15: Lunch Break sponsored by Pride PEI
• 1:45pm: Panel #4: "Women in Tech"
• 2:30pm: Founder Chat: Lisa Haydon of Pivotal Coaching

Full details for the Panels, Sessions, and other sessions for the Summit are available on Facebook or at the Startup Zone website at:


Aug 20, 2020 09:00 AM in Halifax

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Amber Mac
Founder @Amber Mac Media
Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom. After four years in the technology start-up trenches as startup strategist, Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, she started her own digital agency where her first client was world-renowned business coach, Tony Robbins, and now includes Microsoft, Google, GE, Paypal, Nintendo, Canada Goose, and Fast Company, and many more leading organizations. In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Most recently, she started co-hosting a new podcast series, presented by Accenture, called Marketing Disrupted. Amber has keynoted more than 300 events around the world and has moderated sessions with: Justin Trudeau; former FBI Director James Comey; business coach Tony Robbins; astronaut Chris Hadfield, and more!
Eric Windeler
Founder @Jack.org
Eric Windeler founded Jack.org with his wife Sandra Hanington and their closest friends in May 2010 after losing their son Jack to suicide. Since then, Eric has put aside his business interests and leads Jack.org full-time. Eric works tirelessly to inspire discussion about mental health, especially among young people. In 2013, Eric received the Champion of Mental Health award from CAMIHI and the QE Diamond Jubilee Medal and in 2015 was honored by Queen's University, receiving an honorary degree recognizing his work in the field of mental health. In 2017, Eric and Sandra Hanington received the Meritorious Service Cross-Civil from the office of the Governor-General. Most recently, Eric was selected as one of the 150 CAMH Difference Makers for mental health in Canada. Eric is also the recipient of the 2018 Queen’s Alumni Humanitarian of the Year Award and the 2020 Ontario Psychiatric Association's Mental Health Advocate of the Year Award.
Lisa Haydon
Founder @Pivotal Coaching
Lisa W. Haydon is a high business acumen leader, credentialed sales professional and executive coach. Lisa has lead teams and clients in industries such as banking, commercial lending, capital markets, technology, consulting and professional services. Her hands-on experience executing change and growth mandates enhances client results. Her work has seen her build markets, client relationships, sales teams, account teams, pipeline and sales. She honed coaching for growth in prestigious corporations as an in-house coach and now works as an external coach consultant. She’s an early adopter of coaching trends through her use of strategic coaching programs, data-enabled insights and technology. Lisa specializes in cohort style programs that incorporate persona diagnosis, data insights, custom solutions, measurement and results. Pivotal Coaching is a professional services firm committed to building effective leaders and driving growth for organizations.