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“Never let a good crisis go to waste.” – Winston Churchill
OVERVIEW
If these past few years have driven home any lessons to professional communicators, (pandemic, social justice, war, inflation, etc.) it’s imperative to be prepared, particularly in the digital world. Professional communicators must cover all bases: news coverage, social media activity – and search results. Join our panel of experts as they share the lessons of crisis management and how the playbook has changed. You’ll hear from in- house and agency experts. They’ll discuss what to do beforehand and how to use your peacetime wisely by building a digital fortress.

FIRESIDE CHAT
Fraser Engerman
Senior Director, External Relations, Walgreens

Laurence Moskowitz
Chief Executive Officer, Lightbox Search

HOST
Jesse Jacobs
Chief Technology Officer, Lightbox Search

GUESTS
Dave Fleet
Global Head of Digital Crisis, Edelman

Michael J. Lamp
Chief Digital & Social Officer, HUNTER:

Jessica Berk Ross
Managing Partner, Global Public Affairs Practice Leader, Finn Partners

Larry Weber
CEO & Chairman, Racepoint Global

01:18:00

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