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How Marketers Can Support B2B Sales Teams in Tough Times
The only certainty is change. Many customers often respond to changes in the world and the economy by reducing their spending. When paired with today’s social distancing practices and work from home setups, this in turn makes the jobs of our sales teams even more challenging. Join us for ‘How Marketers Can Support B2B Sales Teams’ where we will explore how partnering with sales and marketing teams can partner together during these tough times.

By combining their strengths to weather the crisis, they'll come through with stronger customer relationships and sales at the end. During this moderated session, our expert panel of marketing and sales practitioners will share how they are facing these challenges head-on.

Marketers attending this event will…

1. Learn how to combine team strengths in order to weather the storm.

2. Hear from leaders in the industry who will share how they are facing these challenges head on.

Presented in conjunction with The Marketing Alliance partner, CapSumo, this webinar will be moderated by Mike Swainey from Intelligent Demand, with insights from panelists including Ilana Grenberg (Enablement Program Manager - Amazon), Cheryl Ader-Dunne (Employee Experience Practice Lead - Ogilvy), and Joe Caston (Founder & CEO, CapSumo). You’ll hear first hand how they’ve handled the market while supporting their B2B sales teams.

Register today to learn how our expert panel of marketing and sales practitioners will share how they are facing these challenges head-on.

Sep 24, 2020 05:00 PM in Mountain Time (US and Canada)

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Speakers

Cheryl Ader-Dunne
Employee Experience Practice Lead @Ogilvy
Cheryl leads Ogilvy’s Employee Experience practice, which includes the service pillars of employee activation, sales and service activation, and marketing activation, all focused on driving employee groups to embrace and deliver on a brand’s promise or business strategy. Cheryl’s more than 30 years in client and agency roles provides a depth of experience that translates to effective solutions for B2B and business-to-consumer (B2C) clients. She loves listening to the challenges our clients face and connecting their brands to sales teams and the employee base. She actively works to leverage research, strategy and her experience as a certified change management practitioner to chart the right path forward and define what measurements to put into place to amplify their results.
Joe Caston
Founder & CEO @CapSumo
Joe Caston is a high-energy, entrepreneurial-minded, business leader with successful track record of growing innovative technology companies in the digital marketing and software (SaaS) industries. His expertise is in sales, marketing, business development, and general management. Joe has a successful track record in building, motivating and leading top-tier teams. He loves building businesses with fun, positive, team-oriented cultures, that create value for all stakeholders. Joe has been responsible for teams up to 100 people and up to $100 million in revenue across emerging and established companies.
Garrett Cole
VP Strategy @Indigo Ag
Garrett the VP of Strategy at Indigo Agriculture. Indigo is a venture backed Ag Tech company focused on harnessing nature to help famers sustainably feed the planet. In this role he has responsibility for all aspects of the go to market strategy, in addition to improving the performance and effectiveness of the customer facing teams.   Garrett is a 20 year veteran of B2B sales and marketing in technology and services verticals. His experience comes from working with companies of all sizes, from early stage startups to large enterprises. This has given him a diverse experience and knowledge for how to structure, manage and optimize high functioning sales teams. He has held a variety of sales roles both direct and indirect sales, strategic alliances, and demand generation. Most recently he has focused on taken a data driven approach to optimize and accelerate sales teams to build more at the TOFU, and improve operations to accelerate the close process at the BOFU.