webinar register page

Webinar banner
Operationalizing E-Commerce Workshop: Presented with Accion Opportunity Fund
A multi-session workshop diving into the nitty-gritty of operationalizing your online store, including e-commerce technology, legal requirements, fulfillment, and marketing.

Part I: E-Commerce Technology
Practical questions to address on how to set up site, comparison of commonly used platforms, and integration tips. Panelists: Jessica Spaulding (Founder, Harlem Chocolate Factory), Desiree Foxwell (The Boston Beer Company), Jing Gao (CEO & Founder, Fly by Jing)

Part II: Legal
The legal requirements for doing business online including collecting sales tax and customer data. Panelist: Jacki Klosek (Goodwin Proctor)

Part III: Fulfillment
Best practices for physical and virtual setup, sourcing, testing, and costing. Panelists: Mauricio Guzman (Logistics and Distribution Manager, Milk Bar), Mike Van Dorn (Director of Logistics, Brodo)

Part IV: Marketing for E-Commerce
How to create compelling online content, integrating social media campaigns to drive traffic, and tips for marketing direct to consumer. Panelists: Melissa Villaneuva (CEO & Founder, Brewpoint Coffee), Andrea Warner (Manager, Assortment & Marketplace Activation, The Boston Beer Company)

Moderator: Meredith Medlin (Director of Partnerships & Impact, Accion Opportunity Fund)

Please note this workshop is 2hr 45 mins and will end at 3.15pm

Oct 22, 2020 12:30 PM in Eastern Time (US and Canada)

Webinar logo
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Hot Bread Kitchen.