Data & Society Sociotechnical Security Researcher Moira Weigel hosts author Tim Hwang to discuss the way big tech financializes attention. Weigel and Hwang will explore how the false promises of adtech is just one example of tech-solutionism’s many fictions. Drawing on Tim Hwang’s new book, Subprime Attention Crisis, a revealing examination of digital advertising and the internet's precarious foundation, this talk will detail how digital advertising—the beating heart of the internet—is at risk of collapsing. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself is wildly misrepresented. Audience Q&A follows the discussion.
When: Thursday, October 15, 2020 from 4-5pm ET
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Closed captioning provided. Please email email@example.com with other accessibility requests at least 72 hours prior to the event. Documentation, including video, transcript, and resources, will be available on our website afterwards.
About Databites @ Data & Society:
“Databites” is a regular speaker series that presents timely conversations about the purpose and power of technology today. Speakers bridge our interdisciplinary research with broader public conversations about the societal implications of data and automation.