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Building trust: harnessing the power of business to bridge divides
Consumers are taking a hard look at the brands they support and more importantly, the values that these brands espouse, and are putting their dollars behind brands that are perceived to be doing good in society. While consumer trust is good for generating brand loyalty and positive word of mouth among consumers, brand trust also has a positive effect on attracting and retaining talent in the organization and on enhancing investor relations.

The Victoria Forum is organizing this webinar to explore how brand leaders can harness the power of business to bridge divides and expand our future possibilities. A distinguished panel will explore the following questions:

1. Companies are being asked to take a stand on public issues. How to decide which issues to take a stand on and which to avoid? Is there increased pressure from customers, employees or investors in this regard?

2. Stakeholder capitalism and purpose are not new concepts. In fact, they are now widely accepted. The challenge is to walk the talk. An inspiring, credible, and authentic corporate purpose is often simple to state but difficult to implement. What is the problem between talk and walk? And, what is a possible solution to it?

3. In times of crisis, there is also great opportunity. How can brand leaders enroll their customers as active participants, making them part of a movement, rather than viewing them as just consumers?

Note: The University of Victoria is committed to treating personal information in accordance with the Freedom of Information and Protection of Privacy Act (FIPPA) and the university’s privacy policy. The Zoom.us webinar service is hosted outside of Canada. You are encouraged to review the Zoom.us terms of service and privacy policy. By registering and / or attending the webinar, you agree to the use of Zoom.us.

If you have any questions please contact infovictoriaforum@uvic.ca

Jun 23, 2022 09:00 AM in Pacific Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Victoria Forum.