Businesses love certainty. They tend to focus on answers, not questions. But we believe creative companies in uncertain times should flip that mindset and question everything, even the staunchest beliefs and practices. Heretical questions can cause schisms. They don’t always lead to fun conversations. But in this session we’ll explain why these are the interrogations that could protect your business and invigorate your marketing.
We will also be joined by live-marketing specialists Mike White & Mark Mitchell –founders of creative agency Lively – who will present a 10-minute provocation: 'Events are dead, long live events.'