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Sustainable Development 101: How to enhance and grow your product offering
This webinar is a practical overview on identifying opportunities for sustainable design and best practices on overcoming key barriers to integrating alternative solutions in your growing operations. Our speakers will explain five of the key principles on how to maximize your product value and offer real-life case studies.

We know sustainable products are a growing business opportunity, but what is the best way to go about incorporating alternatives into your business? Better yet, what’s the risk if you don’t? A successful pathway to devising a fit-for-purpose product portfolio while reducing your carbon footprint can take shape in a variety of ways. While it’s not a one-size-fits-all, there are a few key elements that can help when considering and prioritizing activities to accelerate your product value offering. Every industry presents unique barriers, but also creative solutions! In the horticulture space, the opportunity to look at internal processes, product components and increased storytelling can really set your products apart among competitors. We’ll take a closer look at specific examples represented in the value chain and apply various lenses to help provide guidance on ways to maximize product messaging. Solutions exist within your suppliers, customers – and your customer’s customer – so let us help you guide the way. Moderated by editorial director Tim Hodson and sponsored by HC Companies.

Apr 21, 2021 02:00 PM in Eastern Time (US and Canada)

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Jessica Benoit
Director of Sustainable Solutions @The HC Companies
Benoit more than 18 years of manufacturing experience and has spent the past 12 years of her career specializing in sustainability, product development and marketing. Serving as a change-agent within the industrial, medical and consumer products industries, Jessica is an accomplished corporate strategist and government affairs professional, having worked as an industry advocate on Capitol Hill and presenting before various industries on environmental product design and process implementation. With a reputation for working cross-functionally combined with a genuine passion for sustainability, Jessica has a successful track record for leading and supporting Corporate Social Responsibility (CSR) agendas for Fortune 500 companies and global start-ups. As a way of supporting her local communities, she has also served as a volunteer debate coach and soup kitchen coordinator. She and her husband, Austin, reside in Cleveland, Ohio, with their two dogs – Lola and Ollie.
Torie Pufahl Cande
General Manager @Beds & Borders, Inc.
Torie’s journey with plants began before she could walk. As a second-generation farmer at Beds & Borders Torie has followed in her mother Kathy Pufahl’s footsteps. She came back to Beds & Borders Full-Time over 10 years ago. First learning as a grower, to eventually becoming production manager and now general manager. Torie has learned and dedicated her life to progress, innovation, and justice for the company and its community. As an herbalist and energy healer, Torie brings a spiritual approach to all that she does.