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ICAA Partner Series: Extending health span through the fitness, wellness, and healthcare continuum.


Jun 24, 2021 11:33 AM

Active Wellness
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Bill McBride
CEO and President @Active Wellness
Bill McBride is CEO and President of Active Wellness, a Fitness and Wellness Management Services company. He is a health club and wellness leader with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA), and on the Industry Advisory Board for the American Council of Exercise (ACE). Bill is actively engaged as an author on industry education and serves on several fitness-related technology company advisory boards, the Medical Wellness Association (MWA), and Medical Fitness Network (MFN) Advisory Boards. Bill regularly speaks on industry topics throughout the world.
Michele Wong
Chief Operating Officer @Active Wellness
Michele Wong is the Chief Operating Officer for Active Wellness. Michele is a leader in partner management with over 22-year of experience working with corporate, commercial, medical fitness, and community health clubs. Her focus is building healthier communities by delivering integrated fitness, nutrition, health coaching, and medical services. Michele has a master’s degree in Kinesiology, serves as an ACE subject matter expert on health coaching, and is a Wellness Council of America Faculty Member.