In this session, we’ll be using our Crowd Signs trends analysis and semiotics methods to explore hope: from historical divisions to how the Covid-induced spirit of community is challenging polarisation, and whether hope has morphed from universal quality to cultural value.
To help brands turn hope into action, we’ll consider:
– What hopeful behaviours and terms are signalling new consumer trends?
– What are the semiotic cultural cues translating hope linguistically, visually, and more?
– How can brands speak to and activate against these swiftly changing codes?
– What can we learn from the brands who are speaking hope well already?
Session 2: July 1, 16.00 (BST)/11.00 (EDT) | Hosted by Crowd DNA London & New York