2020 has been a unique year for many reasons. We saw significant changes to the production and processing and the retail environment. Consumer and customer priorities changed and many industries were impacted. The retail food sector remained strong as more people are working and eating at home. It is important for producers and processors to finish the year in a good position with their customers. Retailers put a lot of emphasis on winning the 4th quarter. Supplying the right amount of product when they need it will continue to help your relationships.
Nov 4- The 4th quarter is key to the success of many food processors and their customers. Consumers shop differently and the sales that are achieved during Nov and Dec can often make or break the bottom line. It is very important to get out to the stores and visit retailer’s websites during this key selling period. If your products experience any seasonal increase in sales you need to ensure you and your customers are maximizing the opportunity. We will help you understand what to look for, where to look for it and what to do with the information you collect. We will share our store visit template to help you maximize the effectiveness of your time in the stores and on the websites. Just like the rest of 2020 the holiday shopping period will be different than any other year.
Nov 18- We have had 30 Recipes for Success presented by FCC this year. Each week we have worked hard to develop and deliver content that is relevant and helpful to you in your food and beverage business. This week it is your turn! We are going to be there to answer your questions and talk about what is important to you in your business now. This is our final session for 2020 because the rest of Nov and Dec you should be working on your business and visiting the market to see what is happening.