After several months of closures, restrictions are gradually being eased enabling museums and galleries to reopen. However, this has presented some new challenges. How do we reconnect physically with our communities, welcome back our audiences and make them feel safe and comfortable in our venues?
Now, as restrictions are lifting, what are some strategies to reach your audience? Join Natasha Henry, Head of Marketing and Communications, Art Gallery of New South Wales; Elizabeth Gehde, Head of Marketing and Media Relations, Queensland Museum Network; and Michael Brennan, Director, Noosa Regional Gallery as they share their marketing strategies that they have implemented to build their museum/gallery profile and reach their audiences.