Far too often farmers stumble upon their name on a restaurant menu despite not having sold to them in several years. In other cases, grocery store decorations flaunt local producers–half of whom are no longer in business. Then there are the buzzwords: local, farm-to-table, sustainable. Genuine local food partnerships make our small farms possible, but hollow greenwashing not only undermines farms, it also undermines the food businesses who walk the walk, putting in the effort to support local farms. In this workshop we'll hear from both farmers and food businesses caught in this unregulated Wild West of sloganeering, then invite attendees to discuss strategies for protecting local food integrity, calling out greenwashers, and ensuring consumers know what they're getting.
To access this and other workshops, you must have a password, which can be obtained by registering on the main conference webpage: www.caff.org/2022conference