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Strategic Crisis Communications Within the Beltway &Beyond: Digital Preparedness in an Uncertain World

Faced with a global pandemic, Roe v. Wade, an uncertain economy and the looming 2022 midterm elections all with a backdrop of the war in Ukraine – crisis plans must be dynamic and fluid as never before.

At 5.6 billion searches per day, Google is the gateway to every brand, business and organization. The journey an audience travels to reach your website almost always begins with search. Communication strategies must encompass all media – especially Google – today’s most powerful and trusted source of news and information. Constant analysis of your search results must be a part of your crisis plan.

Our participants will share their best practices and offer specific recommendations for how a search-centric approach can help restore order from the chaos. Prepare for the next crisis by building a digital fortress.

CONFIRMED PARTICIPANTS

Eliot Hoff, Executive Director, Global Crisis Management, APCO Worldwide

Ianthe Metzger, MPS, Director of State Advocacy Communications, Planned Parenthood Federation of America

Megan Barnett Bloomgren, Senior Vice President of Communications at the American Petroleum Institute (API)

Lawrence J. Parnell, M.B.A., Associate Professor and director of the George Washington University Master’s in Strategic Public Relations program

Alma Molina, Director of National Outreach at U.S. Global Leadership Coalition

Patrick Ford, Professional in Residence, College of Journalism and Communications, University of Florida

Laura Kane , Director of Communications, National Association of Insurance Commissioners

Richard S. Levick, Esq., Chairman & CEO, LEVICK

Ann Walker Marchant, CEO, The Walker Marchant Group

Stami Williams, Director of State Public Affairs at PhRMA

Laurence Moskowitz, Chief Executive Officer, Lightbox Search

Jesse Jacobs, Chief Technology Officer, Lightbox Search

Jun 16, 2022 08:00 AM in Eastern Time (US and Canada)