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Modern Marketing: Driven by Data | Marketing Analytics Ecosystem
Topic:
Pallawi will showcase the Visual Analytic Capability she has developed in Tableau to support Marketing campaigns & nurture paths activated in Salesforce Marketing Cloud and Sales Cloud.

Visual Analytic Capability is an ecosystem of a series of dashboards that integrate the campaign lifecycle and the analytic lifecycle. This series of dashboards provide visual insights that support marketing decisions including selecting the most relevant audience, in-market optimization, experimentation and economic trade-offs. The ecosystem provides post-campaign activation lessons learned which are then used to inform the strategy and audience selection of the next iteration of campaign. She will also showcase the foundational capability that provides insights into the completeness and accuracy of the contact data in Salesforce systems and supports the ecosystem of the dashboards.

Additionally, she will demonstrate some of the Infotopics extensions she has used to optimize dashboard development time and improve user experience with her dashboards.

Presenter:
Pallawi Chaudhari
Pallawi is a Visual Analytics Solution Owner within Nationwide Insurance, supporting Property & Casualty Marketing campaigns. She is a seasoned Lean Operational Excellence practitioner and data visualization expert with 18 years of diverse professional experience ranging from IT, Business, Marketing, Digital as well as Healthcare and Manufacturing. Pallawi is so focused on the Lean Optimization practices that she has implemented these practices in her home, which she refers to as “Applied Optimization at Home”. Her mission is to leave everything better than she found it. She calls herself an ‘art butterfly’ because she is always learning new art forms and her favorite art is 3 dimensional Origami.

This event series is sponsored by Futurety/HUCKLE!

Note:
All sessions of this event series are open to all genders. All participants must abide by the Women in Analytics Code of Conduct.

Nov 9, 2022 12:00 PM in Eastern Time (US and Canada)

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