Even when you don’t have full control over your library’s website, you can take some small, important steps to improving your users’ experience. Learn how to write better for the web, tweak navigation and graphics, and other important, small fixes to assist in creating a website that solves your user’s problems, not adds to them. Maybe you can’t rebuild from the ground up, but you can make things better!
Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics.