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DIFFERENTIATE WITH DIRECT MAIL – APPEALING TO ALL THE SENSES
Thriving in the print industry isn’t just about what you can do, but how you can do it even better. Delivering high-quality prints is a start, but standing out requires going the extra mile. And that means kicking creativity up a notch with enhanced, high-value direct mailers that appeal to consumers on a multi-sensory level. In fact, stimulating consumer senses has been proven to increase response rates, brand awareness and emotional bonds to products.

Amplifying prints with cool, glossy coatings is a luxurious add-on that brings high-value to any offering and appeals directly to a consumer’s sense of sight, sound, taste, touch, and sometimes even smell!

What you'll learn:

- How to leverage the power of breath-taking, tactile, print to optimize your impact.
- Strategies to by-pass online fatigue and give consumers something to experience.
- What marketers and brands are doing with direct mail.
- Latest trends and stats on direct mail usage, response rates.

Apr 15, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Doris Brown-McNally
HP WW Brands Innovation Manager
Doris has been an outspoken leader and advocate regarding digital print production, color communication, and cross media marketing. She built her career on a solid foundation with a degree in Print Production from the Rochester Institute of Technology. For close to 45 years Doris has been recognized in the printing, textile and plastics industries as one of the foremost experts on color, a crucial element in corporate branding and identity. As a highly sought-after speaker for the industry, Doris enjoys sharing her knowledge, with brand owners, marketers, and creatives in an effort to make them more successful.
Marion Boukouar
HP WorldWide Product Marketing Manager, PageWide
Marion is presently a WW Product Marketing Manager at HP Inc. with a focus on HP PageWide Web Presses and solutions designed especially for inkjet technology. Making her start in France, Marion earned her Master’s Degree in Engineering Science before moving to Barcelona, Spain to work as an Application Engineer at HP Inc. Now in the United States, Marion is pursuing her MBA at the University of Oregon while enjoying great coffee and even better direct mail.
Vahaaj Khan
Americas Sales Manager, PageWide Inkjet at HP Inc.
For over 20 years Vahaaj Khan has helped companies with digital transformation from workflow to print production. Currently he is focused on helping companies grow their business with investments in production inkjet solutions. Vahaaj has a BS in Mathematics & Physics and MBA.