Thriving in the print industry isn’t just about what you can do, but how you can do it even better. Delivering high-quality prints is a start, but standing out requires going the extra mile. And that means kicking creativity up a notch with enhanced, high-value direct mailers that appeal to consumers on a multi-sensory level. In fact, stimulating consumer senses has been proven to increase response rates, brand awareness and emotional bonds to products.
Amplifying prints with cool, glossy coatings is a luxurious add-on that brings high-value to any offering and appeals directly to a consumer’s sense of sight, sound, taste, touch, and sometimes even smell!
What you'll learn:
- How to leverage the power of breath-taking, tactile, print to optimize your impact.
- Strategies to by-pass online fatigue and give consumers something to experience.
- What marketers and brands are doing with direct mail.
- Latest trends and stats on direct mail usage, response rates.