Behavioural Insights (BI) is emerging as a key tool for policy makers and organisations with approximately 600 BI teams globally, of which over 200 are in Government.
Behavioural insights draws on evidence from the behavioural sciences, psychology and economics to prompt behaviour change and help organisations achieve better outcomes. By understanding how people think and behave, as well as their decision-making environments, BI can help shift individual’s behaviour by subtly changing the way decisions are presented.
This session, by the NSW Behavioural Insights Unit (BIU), will include an overview of behavioural insights and its methodology, how it can be applied by fraud and anti-corruption practitioners to encourage compliance to procedures, and how frictions within processes (also known as ‘sludge’) can be a barrier to people performing the desired behaviour.
During this session, BIU will share the results of their work that leverage the power of BI to help solve complex policy issues, and how it has made interacting with Government easier for citizens of NSW.
The BIU, which sits within the Department of Customer Service, was the first Government BI team in Australia and was recently identified in a World Bank report as one of the top ten Governments applying BI to policy. BIU’s work is driven by evidence – this includes designing and testing solutions using the most rigorous evaluation methods (often randomised controlled trials) to determine what works. The BIU has worked across a broad range of issues including increasing: compliance to COVID-safe behaviours, on-time payment of fines, apprenticeship course completions, hospital attendance and more. The BIU are also responsible for building behavioural insights capability across the public sector. To learn more about their work, visit: bi.dpc.nsw.gov.au