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Perspectives from Leaders in Customer Loyalty: How Has Customer Experience Evolved?
Loyalty360 and Salesforce discuss top trends, challenges, and opportunities shared by brand marketers

To better understand customer loyalty’s evolving facets, Loyalty360 regularly speaks with senior-level brand marketers for first-hand insights and their perspectives on the industry’s challenges and opportunities today.

In our latest Loyalty360 Executive Perspective report, we asked marketers, “How has the customer experience changed, both internally and externally, in recent months and years?”

Join Loyalty360 and Salesforce as we dive into the top trends and feedback shared by brand marketers. We will share brands’ responses during the webinar, as well as our perspectives and key takeaways focused on customer experience.

Key topics to be covered during the webinar include:
• Impacts of personalization on customer experience
• Meeting your customer where they are
• Upgraded and enhanced experiences
• How brands can deliver on ease and simplicity

All attendees will receive a copy of the Executive Perspectives Report on customer experience following the webinar, as well as a recording of the webinar that will be available for a limited time.

Apr 21, 2021 01:00 PM in Eastern Time (US and Canada)

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Mark Johnson
CEO @Loyalty360
As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.
Gordon Evans
Vice President of Industries Marketing @Salesforce
Gordon Evans is the Vice President of Industries Marketing for Salesforce, focused on Communications, Media, Manufacturing, Energy and Cross-Industry applications such as Loyalty Management, responsible for messaging, positioning and go-to-market strategy. In the past 15 years at Salesforce, Gordon helped build the company's industry-leading cloud businesses, leading product marketing for Marketing Cloud and Commerce Cloud. Prior to that he was part of Salesforce's award-winning public relations and social media teams, and launched some of the company's most exciting initiatives, including the AppExchange and Force.com. Gordon has 20+ years of experience in enterprise software and cloud computing product marketing, social media and PR, and has held a variety of positions at Epiphany, Digital Island and Novell. Gordon holds a BA in Communications from Santa Clara University and lives in the Bay Area with his wife and son. Follow him on Twitter: @gordonevans