A strange bunch we are.
Copywriters and art directors must be able to speak in the hard communication of strategy while also being skilled in the soft communication of suggesting the sale.
Let your creatives do what they do well or you will strangle them and end up strangling your advertising efforts. Creativity in all forms informs copywriters and art directors. It is not about wasting time and money, but about investing in the mental well-being of the magic that makes the sale.
Meet your Speaker: NIKKI ARNELL
An obsession with the communicative aspect of art led Nikki Arnell first to advertising. Moving from Midwestern Indiana to Denver, Colorado, she began a decade in the fast-paced and exciting world of advertising. From design for local shops to art direction for mega-brands like Procter & Gamble and Coors Brewing Company, this time provided experiential education and awards.
However, an unexpected teaching job while freelancing changed her desired career path and so she returned to school to earn a Master of Fine Arts. At Colorado State University as both a student and a teacher, traditional fine arts and art theory formed another dimension to the communication of her art. Her graphic design shuffled out of the expected computer formula and instead, mixed disciplines and technologies and experimented in the levels of communication per context.
Ms. Arnell then took a position with Arkansas State University’s Art + Design Department where she continues to push the unexpected in graphic design by balancing the commercial sell and gallery aesthetic in classes like Advertising Design and Professional Practice. Big news for her last year includes presenting research at the Arts In Society conference in Portugal, getting an article published in The International Journal of Visual Design, and creating the first annual AIGA-Memphis Portfolio Review for the region’s graduating design students.