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The power of ABM personalization: why and how to personalize at scale

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Speakers

Karla Rivershaw
Head of Marketing @Turtl
Karla is an award-winning global marketing leader with a decade of combined start-up and corporate experience in technology, software and IT industries. She specialises in building and leading marketing functions that are optimised to achieve ambitious business growth targets. Prior to joining Turtl in January 2019 as VP of Marketing, she worked at Thomson Reuters in a variety of leadership positions in Marketing Operations, Field Marketing and Content Marketing.
Neha Rajesh
Global Head of Account-Based Marketing & Partner Marketing @Temenos
Neha is responsible for driving the marketing strategy supporting and influencing a multi-million dollar pipeline of sales opportunities globally to accelerate win rate and value. She leads a team specialised in delivering highly targeted pipeline acceleration tactics across the customer life cycle. She also manages the partner marketing program for Temenos’ strategic partnerships with Big Techs such as Google, Microsoft, Amazon, and IBM. Neha has over 9 years of experience working for global technology companies in roles spanning demand generation, marketing communications, account-based marketing, content marketing, and post-acquisition strategy management. Neha holds a Master’s degree and qualifications from Warwick Business School, UK and Columbia Business School, New York.
Kathryn Williams
Customer Success Manager @Punch!