The novel Coronavirus pandemic has completely changed the state of life science research, and the supplier community who serve scientists are eagerly following the changes. In this webinar, three independent groups who have been surveying and observing the research community will share their findings and perspectives, so that sales and marketing professionals in life science can make plans based on the most comprehensive information available.
In this webinar, the speakers will share:
Survey data about the current state of lab closures
Purchase intent of scientists by region and by product category
Comparisons between COVID-19 related research and other disciplines
Online behavior trends in product search and comparisons
A synthesis about the ‘next normal’ and long-lasting changes to science
Bill Kelly - President, BioInformatics, Inc.
Joan Boyce - Vice President & General Manager, Biocompare
Hamid Ghanadan - CEO, LINUS
Moderator: Joanne Dimitrakopoulos - Founder, Kinetogram Marketing