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Law Firm Branding: Practical Tips and Ethical Traps

Your law firm has unique qualities that distinguish it from other firms. Are you maximizing those strengths? Are you using them to create a powerful brand?

Join us on March 29 at 12 noon CST for our one-hour CLE webinar Law Firm Branding: Practical Tips and Ethical Traps, where you’ll learn how to brand your practice the right way. Whether you’re starting from scratch or just need a brand refresh, this webinar will provide a blueprint to showcase your firm’s strengths, tell its unique story, and stand out from the pack.

• Learn how to shape, sharpen and sell your law brand.
• Discover the Three C’s of branding.
• Make sure your branding complies with relevant Rules of Professional Conduct, ethics opinions, and ADA requirements.
• Find out why your Brand Promise and Brand Reputation are keys to success.
• Learn how client testimonials, client surveys and stellar client service can turbocharge your brand.

The presenters are Jay Reeves, JD, a national legal ethics authority who has given hundreds of CLE presentations on ethics, professionalism and risk management; and Brian Craig, a longtime legal tech expert who helps law firms across the country create dynamic brands, websites and messaging strategies that are effective and ethical.

You DO NOT want to miss this CLE webinar.

* CLE credit pending

Mar 29, 2023 12:00 PM in Central Time (US and Canada)