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Outsmart Digital Algorithms and Set Your Message Apart
Presenter: Joel Espinoza, Director - Digital Strategies, Advance 360 Education

Your social channels are all set up. Your content calendar is planned for the next few months. And, prospective students are engaging with your ads. It seems like the perfect plan. But what happens next is sometimes out of your control. A series of algorithms take control. And now, that prospect that taps your boosted post or ads is being barraged by your competitors' messages for weeks to come! With a focus on Facebook and Instagram, in this session we’ll explore why this happens and what you can do about it. We’ll start with understanding the types of ads that are available and how they are designed for engagement. With that base of understanding, we’ll examine strategies to outsmart the platform. And last, we'll answer the question, “does the digital programmatic ecosystem work the same way?”

Jun 30, 2021 02:00 PM in Eastern Time (US and Canada)

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