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THE IMPACT OF NARRATIVE ON MARKETING IN 2021

01:02:00

Jul 15, 2021 11:40 AM

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Speakers

Tim Ito
Partner @Marketing Nice Guys
Tim is a co-founder and principal at Marketing Nice Guys. Our agency has a mission to help businesses and individuals excel in digital marketing. Having more than 25 years of experience developing content, optimizing websites, and running marketing for various organizations, he has particular insight into the challenges faced by companies and their marketing departments. Previous to Marketing Nice Guys, he served as a vice president at the Association for Talent Development (ATD), overseeing the content and digital marketing division. His career has also included stints at ASCD, America Online, Netscape, and AltaVista in content, marketing and product strategy lead roles. Tim started his career as a journalist, as a former senior editor and producer at washingtonpost.com and as a reporter and writer for U.S. News & World Report magazine. He is the co-author of The B.S. Dictionary: Uncovering the Origins and True Meanings of Business Speak (April 2020), with Bob Wiltfong.
Tobin Trevarthen
Co-Founder & CEO @The Narrative Playbook
Tobin is the CEO/Co-Founder of The Narrative Playbook, a narrative design lab. Following 30 years of pioneering work in corporate and start up roles, Tobin spent the last six years designing narratives for global 1000 organizations and growth mindset individuals. He is a best selling co-author of Narrative Generation and a co-creator of Agile Narrative™, a breakthrough approach that solved for narrative alignment. Tobin has come to accept the idea that he has become a Narrative Chiropractor and that his calling is to help others achieve their human fit.
Rob McLoughlin
Co-Founder & COO @The Narrative Playbook
Rob is the COO/Co-Founder of The Narrative Playbook, a narrative design lab. He has spent the last 20+ years uncovering insights and trends in consumer behavior for leading digital publishers and brands. He has led insights teams, developed innovative research products, and authored hundreds of thought leadership studies, helping companies shape their product, content, commerce, and corporate strategies.