Let's be (even more) like airlines?
If you were attended INTIX or the Ticketing Professionals Conference, you may have had the opportunity to hear Andrew Thomas talk about how we should be more like airlines. He proposed that you should more effectively monetize the assets you have as a venue, upselling for the best seats and engaging the buyer to maximize your revenue.
With many airlines surging to get flying again, they have introduced a variety of operational variations and commercial tweaks. As an industry that runs on ruthless efficiency which ones of their new suite of techniques should the entertainment industry be focusing on?
Kara Parkinson will take a fresh look on the question about the trends we should be looking out for in the airline sector to learn and adapt for our venues.
Join Andrew and Kara on 2nd June to pick through the concept and the ideas that may work (and those that may not) for our reopening followed by a Q&A