In the US, 79% of all gamers are over the age of 18. And 15% are older than 55. Gaming tournaments are attracting larger and more engaged audiences than the Super Bowl, yet many brands are still dismissing this area simply because they don’t understand it well enough.
In this session, you’ll learn:
- Why gaming and esports is a sector that you’d be mad to ignore
- How vastly outdated stereotypes are making advertisers appear out of touch
- Which brands are seizing the opportunity of reaching huge audiences
- The creative ideas and strategies behind the campaigns that appeal to gamers
Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch) following the session.