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RISE ONLINE: HOW TO SPEAK HOPE - July 1, 08.30 (BST)/17.30 (AEST)
In this session, we’ll be using our Crowd Signs trends analysis and semiotics methods to explore hope: from historical divisions to how the Covid-induced spirit of community is challenging polarisation, and whether hope has morphed from universal quality to cultural value.

To help brands turn hope into action, we’ll consider:

– What hopeful behaviours and terms are signalling new consumer trends?

– What are the semiotic cultural cues translating hope linguistically, visually, and more?

– How can brands speak to and activate against these swiftly changing codes?

– What can we learn from the brands who are speaking hope well already?

Session 1: July 1, 08.30 (BST)/17.30 (AEST) | Hosted by Crowd DNA London & Sydney

Jul 1, 2020 08:30 AM in London

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