Brands that stick 100% to their values and purpose are going to be the winners as we emerge from the pandemic. The UK’s leading Afro-hair brand Afrocenchix is a great example.
We have the pleasure of talking to the Co-founders Rachael Corson and Joycelyn Mate. They’ll share how their deep sense of purpose and set of values have driven every aspect of their business from the start and continues to influence new ideas and innovation as their business grows.
Afrocenchix began when Joycelyn and Rachael met at university in 2008. They shared the frustration of not finding any products for Afro hair that didn’t contain nasty chemicals. Rachael had eczema and numerous allergies. They started creating their own products, making sure they were kind to people and the planet. Today they are driving a global, award winning ethical and sustainable business, producing top quality guilt free products.