9:30 - 11:30 AM | Creating a Library Marketing Plan
Marketing Maven Kathy Dempsey will walk through her “Cycle of True Marketing” and cover the detailed sections in creating a library marketing plan. She will discuss first steps of the plan, audiences to target, how to create a plan budget, and more.
11:30 - 12 PM | Lunch Break
12 - 12:30 PM | Mini-Grant Process
Libraries selected as mini-grant recipients are invited to hear more about the grant process, deadlines, processes for reimbursement and support in developing their marketing plans.
12:30 - 1:30 PM | Thoughts, Tips and Questions with Angela Hursh, Senior Engagement Consultant, NoveList
Author of the blog, SuperLibraryMarketing.com, and host of the YouTube series, The Library Marketing Show, Angela Hursh will share thoughts, tips and things to consider as libraries work on their marketing plans. She will also cover best practices for barriers and challenges.
Discover the importance of a library marketing plan and why it can save the library time and money.
Create a marketing plan calendar and budget.
Learn how to deal with barriers and challenges in developing a marketing plan.
Find inspiration and gain confidence to put your marketing plans into motion.