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Marketing Local TV in a Changing Media Environment
Local TV stations have long promoted their news and other programming to audiences. But how well have they marketed their brands? How well are they positioning their programming in a media environment increasingly filled with targeted channels and streaming services? What do leading media industry marketers suggest TV stations do to enhance their marketing?

Speakers:
- Stephen Arnold, President, Stephen Arnold Music

- Frank Cicha, EVP Programming, Fox Television Stations

- Ritch Colbert, Principal, PPI Releasing

- Meredith Conte, VP Consumer & Ad Sales Marketing, Tegna

- Therese Gamba, Chief Marketing Officer and SVP of
Acquired Programming, NBCUniversal Owned Television
Stations

Moderator:
- Ken Werner, former president, Warner Bros. Domestic
Television.
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