At an inner city high school in South Memphis Tennessee an unlikely sport has arisen, and with it a team of untapped potential. In a gritty inspirational short documentary film directed by Oscar nominated and Emmy winning David Darg, the Rugby Boys of Memphis follows the Power Center Academy’s first rugby team and its captain, Calvin Gentry.
The film was produced by Gatorade in conjunction with PepsiCo’s Content Studio and went on to be selected at ten prestigious Film Festivals in non-branded categories.
The goal for the brand was two-fold: to show the power of sport in changing student athlete’s lives and to produce content that could live alongside non-branded/ brand funded content in the festival circuit. The film was distributed on ESPN, Sports Channel and El Rey Network without a media buy, and later on Amazon Prime Video, in-flight on United Airlines.