Why Advertising-Based Video-on-Demand is the Necessary Evolution of TV After Lockdown
As part of a fact based COVID-19 content series, IAB Europe is working with members to provide industry and consumer insights to help stakeholders better understand and navigate 2020 and beyond. In this Industry Insider webinar, Rakuten, one of the world’s leading Internet service companies, will share key findings of consumer research conducted among 5,000 people across Europe.
Chris Edwards - Director, Business Development EMEA, Rakuten Advertising, will explore how consumers engage with VOD and their attitudes towards advertising. He will also examine the impact of COVID-19 on audiences’ viewing behaviours during lockdown and beyond and demonstrate how AVOD is the necessary evolution of TV as viewers demand greater access to content without wanting to sacrifice their experience to irrelevant ads.
This is a must-attend session to understand consumer behaviour and the acceleration of change as a result of the pandemic. It will also provide key insights on the VOD landscape.