Creating Conversational Experiences with your Customers – Mary Jane Copps (The Phone Lady)

The key to powerful retail experiences, especially in terms of unique artisans products, is communication. Too often visitors/shoppers are left on their own to browse without the necessary conversation, education and enthusiasm to help them appreciate and enjoy the products, and help them make buying decisions. This session will aim to provide small retailers with a wide range of skills to create a memorable shopping experience for visitors, even during a pandemic! These skills will allow retailers to sell more product, increase referrals and support greater customer loyalty.