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Webinar: OTT/Streaming User Experience Study-- Results Read-Out
This webinar is a results read-out of our recent "OTT/Streaming User Experience Study". Tune in to learn about current challenges, best practices, and recommendations for building an "emotional experience" with viewers. Trender Research asked our entire 50,000+ OTT Executive Community to respond to the study to better understand how video streaming services can move beyond transactional experiences to deliver a more engaging "emotional experience" that drives improved acquisition, discovery, engagement, retention, and monetization. During this webinar we'll enlist the help of our study experts, and YOU, to analyze what it all means. Please join us for this lively discussion.

Aug 10, 2022 12:00 PM in Eastern Time (US and Canada)

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Speakers

Shawn Johnson
Senior Experience Design Executive @Ex-Discovery/NBCU
Emmy® Award winning Executive, Speaker, Innovator, Entrepreneur & Futurist - Shawn is Former GVP Global Product & Design for Discovery Inc. Responsible for Product, Design, Brand and Customer Experience, he defined the Product Vision and Go-to-Market Strategies for Discovery+ and TVE products, platforms, services and experiences. Prior to Discovery, Shawn served as VP of Experience Design for NBCUniversal where he built an industry leading Product Design Team using design strategy, and brand experience to produce some of the best products, applications, and channels with millions of passionate fans; including the foundational vision for Peacock. Over the past two decades, Shawn has worked with amazing clients including, Nike, Unilever, Sony, Budweiser, Paramount, 20th Century Fox, Coca-Cola, Nissan, and Walt Disney Imagineering. He attended Otis Parsons School of Art & Design, and became one of the youngest instructors at the prestigious design school.
Pooja Bal
Vice President, Global Strategy and Advisory @Robosoft
Pooja strikes a perfect balance of academics and application with experience in management education and business transformation of several clients across industries. She has deep experience in digital strategy design and implementation, change management, operating model and structure redesign, business process optimization, and customer experience management. At Robosoft, she has the unique task of driving change not only among our clients but internally as well. Pooja has worked with IBM as Sr. Advisory Consultant - Strategy and Interactive Experience (iX) Practice and also with consulting companies such as Upohan and Nihilent Technologies. She has delivered complex multi-cultural transformation programs that helped clients across the globe digitally reinvent their businesses. Pooja is a certified Balanced Scorecard Practitioner and was visiting faculty for management development programs conducted by Tata Management Training Center (TMTC).
Jonathan Tate
Experience Design Expert @Ex-Roku/PlayStation
Jonathan Tate has more than 15 years of Media experience across Corporate Development, Strategy, Finance, and Business Development. Most recently, at Roku and PlayStation, he negotiated global distribution agreements for leading streaming services (e.g., NFLX, Amazon, NBA, Spotify), unlocking new territories, developing new product features, and driving increased engagement with targeted marketing. Prior to that, Jonathan spent 10 years working with Technology, Media, and Entertainment clients at Wells Fargo, Boston Consulting Group, and in the start-up ecosystem. He earned his bachelor’s degree in International Business from Auburn University and an MBA from Stanford University’s Graduate School of Business.
Brian Mahony
CEO @Trender Research / OTT Executive Community
Brian Mahony is the CEO of Trender Research Inc. and President of OTT Executive Summit & Magazine, where he leads a 50,000+ member executive-level community providing consulting and expert witness services, and creating, producing, and promoting events, webinars, white papers, and custom research. Brian has 30 years experience leading strategy, product management, business development, sales and marketing teams. Over the years, he has launched over 20 technology-based products or services, several of which have received “product of the year” awards by various media. Brian was named “The Decade's Top 100 Voices of IP Communications” by Internet Telephony and a finalist for "Best Marketing by a Private Company" by Light Reading. Brian holds an MBA in marketing and business strategy from UNC-Chapel Hill, a BA in Philosophy from the Boston College Honors Program, and is Certified in Integrated Resource Management (CIRM) by APICS.