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Next-Generation Loyalty: How Communities Can Transform Consumer Relationships [Panel Session] - Virtual Loyalty Expo, Presented by Loyalty360 - Tuesday July 23 - Noon ET Session
Virtual Loyalty Expo, Presented by Loyalty360 - Thursday, July 23 - Noon ET Session

Session Title: Next-Generation Loyalty: How Communities Can Transform Consumer Relationships

Marketers are acutely aware of the untapped potential of their most devoted consumers on the bottom line. The struggle has been how to directly engage them to authentically amplify the brand message and foster their lasting loyalty. They often find themselves limited in their efforts to foster meaningful conversation and real impact. How do marketers ensure their brand achieves long-term value to consumers? Now more than ever, it’s time to take back control of direct consumer connections in activation efforts.

Brand communities have swiftly gained attention among marketers as a solution to developing long-term relationships with consumers. And while “communities” have been a part of the marketing lexicon for a while, what do the communities of the future look like? How do marketers nurture and activate their most valuable consumers to solve many business challenges – whenever and however they want?

In this panel, we’ll discuss how brands can achieve a true two-way exchange to grow insights, engagement, customer acquisition and emotional loyalty, and share best practices in launching a brand community, engaging community members and amplifying brand initiatives, as well as the key metrics for success.

Moderator: Sue Frech, Co-Founder and CEO, Vesta

Michele Muhammad, Chief Sales & Marketing Officer, DSE Healthcare
Christine Luongo, Senior Brand Manager, Veggies Made Great
Eric Bianco, Brand Manager, Culturelle Probiotics, i-Health

**This webinar is a part of Loyalty360's virtual Loyalty Expo. Sessions are free and open to anyone to attend. Recordings will be available for all registrants and Loyalty360 members after the event. To see and register for additional sessions, visit https://loyaltyexpo.loyalty360.org/virtual-loyalty-expo

Jul 23, 2020 12:00 PM in Eastern Time (US and Canada)

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