The 5 Part Marketing Framework for Retailers presented by Wendy Batten

Marketing is the engine that keeps our business going. It’s easy to get overwhelmed with all the things we feel we SHOULD be doing to get sales! Wendy has good news… it’s not about more social media, rather a full eco-system working together.

It’s about figuring out what will work best for OUR business. We don’t have to be everywhere all the time. Learning to attract new customers, engage and nurture them, serve and wow them. This all takes strategic planning – social media is just one of the tactics, not the whole plan! Wendy will share a simple framework for retailers to decide what’s best for them and their ideal customer!