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Monetizing Your Thought Leadership: Driving Income Beyond Book Sales
Making money from book sales is often the tip of the iceberg when it comes to how non-fiction authors generate income from writing a book.

This webinar will explore specific ways authors and thought leaders make money beyond book sales. Attendees will learn about building visibility with target audiences through publicity, but also critical next steps: once people learn about what you do, how can you create ways to monetize your content?

We’ll discuss:

-Are you launching a book or a platform? Yes, there is a difference!
-Increasing visibility of your work with the right target audiences
-What it means to transform your vision and leverage your IP to generate income from your expertise
-What is a “learning program” and how authors create and sell services that educate, enlighten, and bring about long-term beneficial change to their target audiences
-How to engage these potential buyers, and what you can do or say to make them pick you


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Sandra (Sandy) Poirier Smith
President @Smith Publicity
Sandy is the president of Smith Publicity, Inc., an award-winning book promotion company dedicated to helping authors, experts, and publishers create awareness about their books and expertise through media coverage. Celebrating 25 years in business in 2022, Smith Publicity has promoted thousands of authors and publishers since 1997—from seasoned New York Times bestsellers to debut titles. Smith Publicity authors have appeared on media outlets including The New York Times, Harvard Business Review, The Atlantic, O, The Oprah Magazine, Forbes, INC, Fast Company, Entrepreneur, The Today Show, Good Morning America, NPR, and 10% Happier, Tim Ferriss, Dave Hollis, Zibby Owens podcasts, etc. Sandy’s passion is working with clients to create and execute tailored book publicity strategies. She regularly writes and speaks at book industry events on the topic of book marketing and author/expert promotion. She earned a BS in Art and an MBA from Northeastern University.
Peter Winick
Founder and CEO @Thought Leadership Leverage
Peter Winick is the host of the “Leveraging Thought Leadership” podcast and founder and CEO of Thought Leadership Leverage. For the past two decades, he has helped individuals and organizations build and grow revenue streams by designing and growing their thought leadership platforms and acting as a guide and advisor for increasing business-to-business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.