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Making money from book sales is often the tip of the iceberg when it comes to how non-fiction authors generate income from writing a book. This webinar will explore specific ways authors and thought leaders make money beyond book sales. Attendees will learn about building visibility with target audiences through publicity, but also critical next steps: once people learn about what you do, how can you create ways to monetize your content? We’ll discuss: -Are you launching a book or a platform? Yes, there is a difference! -Increasing visibility of your work with the right target audiences -What it means to transform your vision and leverage your IP to generate income from your expertise -What is a “learning program” and how authors create and sell services that educate, enlighten, and bring about long-term beneficial change to their target audiences -How to engage these potential buyers, and what you can do or say to make them pick you