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Leaps and Bounds - How to Jump Over the Barriers to Preventing the Spread of Invasive Species
Presented by Ken Donnelly, President of Beyond Attitude Consulting

In 2018 the Minnesota Department of Natural Resources hired the consulting team of Azentive and Beyond Attitude Consulting to evaluate Aquatic Invasive Species(AIS) pathways. The work included identifying human behaviours that could reduce the spread of AIS through those pathways. An extensive literature review was conducted, and an expert panel was convened to identify and rank behaviours that could reduce the risks of AIS spread by people. Through targeted surveys and engagement with stakeholders, the factors that are important to a successful program to change behaviours in Minnesota were identified. The factors include existing attitudes and awareness about the risk of invasive species, the likelihood of adoption of preventive behaviours, barriers that may prevent some people from taking action and what might motivate them to take those actions. The results will inform the development of behaviour change programs across Minnesota.

If you are hearing impaired or otherwise require access to a call-in number to establish closed captioning prior to the webinar it will be provided in the confirmation email after registration.

Sep 16, 2020 01:00 PM in Central Time (US and Canada)

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Ken Donnelly
President @Beyond Attitude Consulting
Ken Donnelly is the President of Beyond Attitude Consulting Inc., an international consulting firm headquartered in Nova Scotia, Canada. Ken has been working with government and non-governmental organizations on sustainability issues for over 30 years. Ken specializes in nurturing sustainable behaviors. He is an international speaker and trainer, and publisher of a weekly newsletter distributed around the world. For the past 10 years Ken has worked with clients in Canada and the USA to stop the spread of invasive species. The approach is to improve prevention programs through the application of behavioral psychology to change human behavior and improve systems.