As the latest example of its national tourism marketing and sales efforts, the Rockford Area Convention & Visitors Bureau (RACVB) is excited to announce the return of Home with the FAM, a tourism industry leading stay-at-home live virtual familiarization tour for national event operators, trade publication partners and media. For this second Home with the FAM installment, RACVB has partnered with Embassy Suites by Hilton Rockford Riverfront and the Rockford Conference Center to showcase the region as a destination for leisure and group travel, with a focus on the conventions and meetings market for events in 2021 and beyond.
RACVB produced the tourism industry’s first pandemic-era live virtual site visit in mid-April. That inaugural Home with the FAM welcomed more than 80 attendees that stretched across the Pacific Northwest, Los Angeles, Phoenix, Tennessee, Boston, Florida, Germany and more.
The mission of the RACVB is to drive quality of life and economic growth for our citizens through tourism marketing and destination development. For more information about the Bureau, visit GoRockford.com.