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The role of retailers in pushing Climate Action
Global wine consumption continues to grow, along with the risks associated to climate change and consequently the number of discerning drinkers looking for evidence of a sustainable approach from their favorite wines.

Retailers, distributors, and importers are a key stakeholder of the wine value chain. They can impact, even determine, the entire supply chain, from production to bottling choices, to logistics and transportation and therefore the climate impact of a wine.

But ultimately, the most effective pressure for change is likely to come from consumers, who are being bombarded with Climate Change reality and calls to action before reaching a supermarket shelf. This puts retailers in a unique position to educate and influence them in their so called FMOT (First Moment of Truth), that is, in the 3-5 seconds time spam in which they take their ultimate purchasing decision.

This virtual round table is about understanding how the retail industry is playing its role as part of the solution to mitigate the wine industry’s climate impact.

Sep 22, 2022 05:00 PM in Lisbon

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