Authentic brand storytelling is really hard. The best stories are often deep, nuanced, emotional journeys that can’t be told in a 30-second ad. So how can your complex story compete in a world of TikTok, influencers, and short attention spans? How can you break through the wall of noise and captivate an audience in a meaningful way?
Intel and Intuitive are two brands that have cracked the code. Join Intel’s Brett Lyons, and Intuitive’s Sharon Patin and Ben Hess as we discuss their experiences in finding and telling remarkable stories in high-tech industries. In addition to the brands, we’ll have Freethink directors Mike Wood and Taylor Hamilton on to discuss the challenges that come with crafting an emotional story around a complex topic.